Neha Dupia was persuaded to throw bags full of condoms, contraceptives and antacid pills at crowds of IIT students in order to promote her film Raat Gayi Baat Gayi, the last Bollywood release of the year, which also stars Ranvir Shorey and Rajat Kapoor.
"There was a message in all this - that if you have a hangover or if you are having a very drunk night - you must have contraceptives, protection, or antacid pills like Disprin,” she says, “Everything was there in the bag. The message was - take it and go party. The bags had everything except cash to buy the alcohol."
Neha Dhupia says she had to be goaded quite a bit to throw a goody bag full of condoms and contraceptive pills at a college crowd here to promote her film Raat Gayi Baat Gayi but realised it was a great marketing strategy that sent out a positive message.
"We had gone to the Mood Indigo festival at IIT (Indian Institute of Technology) in Mumbai and I was asked to throw around this goody bag. I said 'No! I'm not throwing it'," Neha said. "But my producer (Rangita Nandy) insisted that 'You must because it's got everything to do with the film'.
"And I was like 'No! What are we trying to project?' But I guess that was her way of promoting the film. We are just mediums. So I said yes to it."
"The way the students reacted to me was so beautiful. It was the first time I ever went up to the stage and sang. I sang like a rock star or at least I thought I was. They just grabbed the bags. But if at that time, even if I would have thrown the wire of the mike, they would have grabbed it. Actually, initially I was hesitant about throwing it, but I learnt how to laugh with it," she said.
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