Kelly Brook goes back to her pin-up roots as she becomes the new face of Ultimo

Fourteen years after she started off her career as a lingerie model, Kelly Brook is returning to her pin-up roots as the sexy new face and body of Ultimo.

Now a mature 30-year-old, Brook shows she's still got the killer curves she first flaunted as a teen in the sensational new ad campaign.

Brook's new role as the Ultimo girls sees her following in the footsteps of previous the brand's previous models Mel B, Helena Christensen, Rachel Hunter, Sarah Harding and Melinda Messenger.

In the pink: Kelly Brook shows off her ample curves as she is unveiled as the new body of Ultimo lingerie

The Kent-raised actress's new position is her first high-profile modelling job since turning 30 last November.

Having been voted the Sexiest Woman in the World by the readers of FHM magazine, it's no surprise her 32E-26-36 hourglass figure has been chosen for the new Ultimo Spring campaign.

Ultimo creator Michelle Mone OBE said: 'Kelly is a natural beauty and is effortlessly sexy, making her the perfect choice for Ultimo. She epitomises the Ultimo woman and looks incredible in our new designs.

Up front: Brook looks alluring as she showcases the new Spring designs

'And I'm feeling blue...' Brook strikes a 'come hither' pose in blue satin and black lace lingerie

'This campaign is our most striking yet and represents the qualities of the new range; irresistibly sexy, luxurious, aspirational and feminine. The pictures really do speak for themselves.'

Brook enthused: 'I'm really delighted to be fronting Ultimo's new campaign. Working with Ultimo and photographer Simon Emmett was great and I think the end results look fantastic.

'There is something incredibly sensual about Ultimo lingerie; I find that it always makes me feel confident and sexy, knowing I've got something beautiful on underneath my clothes.

'Ultimo is one of the UK’s biggest lingerie brands, so I’ve always been aware of their product and high-profile campaigns. They’ve had so many gorgeous women model for them over the years so it was really flattering to be asked by Michelle to take over from Mel B as the brand’s ambassador.'

 

Summer brights: Brook looks ready for the new season in her pink and yellow bra and knickers (left) and bright yellow two-piece (right)

Wild thing: Brook goes for the feline look in an animal-print two pieces and smoky eyes

In a recent interview, Brook admitted how amazed she was that she was still landing lingerie campaigns at the age of 30.

She said: 'Most people are losing their lingerie campaigns at 30, not getting new ones.'

As well as modelling, Brook is currently preparing for big screen fame when horror movie Piranha 3-D is released this summer.

• The new Ultimo collection is available from Debenhams and www.ultimo.co.uk priced from £12.00

New partnership: Brook and Ultimo creator Michelle Mone OBE